New client offer: first month of management free. Ends October 31First month freeEnds Oct 31

Digital Marketing For
Home Services
Digital Marketing
For Home Services

We handle the ads and follow-up. You answer the phone.

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No contracts — cancel anytime.

Carlos Mata explaining how CM Scales works
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Built For
LandscapingPlumbingRoofingElectricalHVACPest ControlHouse CleaningJunk RemovalRemodelingPaintingLandscapingPlumbingRoofingElectricalHVACPest ControlHouse CleaningJunk RemovalRemodelingPainting

Hey, I’m Carlos.

I started CM Scales to do one thing well: get home-service owners more booked jobs from Google, without locking them into anything.

Your ads run in your own Google Ads account, so you keep everything if we ever part ways. New leads get followed up fast, and you’ll see exactly which ads bring in calls.

No long-term contract. If it’s not working, you’re not stuck.

Carlos Mata, Founder of CM Scales

P.S. Start before October 31 and your first month of management is on me.

Google Ads Search certified

Built for Home Service Businesses

CM Scales works with cleaning companies, handymen, remodelers and other home-service businesses. We run your Google ads and handle lead follow-up, so the phone is the only thing you have to answer.

Keep It Clean w/ AngelMaid Simmons Handyman & Remodeling Carolina Residential Cleaning

How We Help Home-Service Businesses Grow

Three things, working together. Ads that reach people already searching for the job, follow-up that answers them before anyone else does, and tracking that shows which ad actually paid for itself.

Google Ads


  • Campaigns built in your own Google Ads account
  • Only the searches that mean real work
  • Wasted spend pruned every week

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AI Lead Follow-Up


  • Every enquiry answered in seconds
  • Chased automatically if it goes quiet
  • Booked straight into your calendar

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Tracking & Reporting


  • Every call and form tied back to its ad
  • One report page you can actually read
  • A monthly call on what changes next

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Who This Actually Works For


We’re honest about who this fits. It works for home-service businesses that already do good work and want more of it — the ones who answer the phone, turn up when they said they would, and would rather the next job came from Google than from luck.

If you’re after the cheapest option, or you need hundreds of leads a month to keep a big sales team busy, this isn’t it. But if you want fewer, better-qualified calls — and someone who will show you exactly what each one cost — we should talk.


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First month of management free for new clients. Ends October 31.

Questions Before You Book

Is there a new client offer right now?

Yes. Start before October 31 and your first month of management is free. You still pay for your own ads (we recommend at least $500 a month), and there’s no long-term contract, so you can see how it works before paying us anything.

Is there a minimum ad budget?

Yes — we work best with at least $500 a month going toward ads. Below that, there usually isn’t enough spend to show what’s actually working, which is why we ask about budget before booking a call.

What trades do you work with?

Landscaping, plumbing, roofing, electrical, HVAC, pest control, house cleaning, junk removal, remodeling, painting, and handyman businesses.

What actually happens on the call?

We ask a few questions about your business and tell you plainly whether we’re a fit — no pressure, no obligation.

What if we’re not a good fit?

We’ll tell you honestly instead of wasting your time on a call — for example if your budget’s below $500 a month, or you’re already fully booked and couldn’t take on more work.

What do you actually run for me — website, ads, both?

Three things, together: Google Ads campaigns built in your own ad account, AI follow-up so every enquiry gets answered fast, and tracking that ties every call and form back to the ad that produced it.

Ready To Get Started?

Click the button, answer a few quick questions so we can check we’re a fit, and if we are, pick a time on the calendar for your strategy call. No obligation. Just a straight answer on whether we should work together.

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No contracts. Cancel anytime.

New client offer: your first month of management is free. Ends October 31

Step 1 of 3

What kind of work does your business do?

A few quick questions so we can check we’re a fit before you book.

Carlos Mata's Google Ads Search Certification certificate

First month of management free. Ends October 31

Get More Jobs

Offer ends October 31

Your first month of management is free.

Check My Fit

No obligation. Takes about 30 seconds.